Category Archives for "Categories"

The 5 steps to Exhibition Success

You have chosen the best position for your stand, invested the money for the biggest one you can afford and then been shocked by all the additional costs – who knew electricity points cost so much?!!! So how do you now get the best return on that investment? Here’s the top 5 steps to success: […]

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Read now FREE chapter from Recipe for Success

Stress, distress and success of running a food business Success is not final; failure is not fatal: it is the courage to continue that counts. Winston Churchill Over the past thirty-five years that I have been in retail, the world has changed greatly. The retailers dominate the retail landscape. Tesco has 28% market share of […]

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Five things customers REALLY want from their food

The consumer is no longer a simple animal. There is the paradox of choice that renders most people incapable of change. 85% of our food purchases never change. Most people eat the same sandwich for lunch every day. Online ordering from Ocado, Just Eat etc reminds us what we bought last time and, despite all the interrupters in […]

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5 Mistakes to avoid in 2018

Last year I wrote a book called – Recipe for success – the ingredients of a profitable food business and whilst it is aimed at food producers, the principles are just as applicable to any consumer good whether that is a chocolate mousse or a mascara   And so are the mistake that companies make […]

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Innovation

“Innovation is this amazing intersection between someone’s imagination and the reality in which they live. The problem is, many companies don’t have great imagination, but their view of reality tells them that it’s impossible to do what they imagine.” Ron Johnson, CEO, JC Penney Most food businesses are governed by the necessary structure and rules […]

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Setting and getting the right price for your product

As part of my profile raising strategy to publicise my book — “Recipe for success — the ingredients of a profitable food business”, I was asked to deliver a masterclass how to make a profit. And it got me thinking — how few people in the food industry actually talk about making money — so is it a dirty word (or indeed phrase?) . […]

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4 Steps to great category inspiration

When I begin a category review process, there are four stages I go through to get to the stable of future product launches and refreshes.   I am going to detail each of these and then bring it together to see how this can create the product differentiation which gives you the product power that we […]

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