I started life in a department store and then moved to be a buyer first at Tesco and then Boots. I then turned gamekeeper and moved to food suppliers as a commercial director and have spent the last 10 years selling into retailers. So what are the 5 mistakes that companies make when trying to […]
Continue reading“Innovation is this amazing intersection between someone’s imagination and the reality in which they live. The problem is, many companies don’t have great imagination, but their view of reality tells them that it’s impossible to do what they imagine.” Ron Johnson, CEO, JC Penney Most food businesses are governed by the necessary structure and rules […]
Continue readingAs part of my profile raising strategy to publicise my book — “Recipe for success — the ingredients of a profitable food business”, I was asked to deliver a masterclass how to make a profit. And it got me thinking — how few people in the food industry actually talk about making money — so is it a dirty word (or indeed phrase?) . […]
Continue readingIn the past couple of weeks, several food SMEs decided its just not worth it in terms of effort or cannot move forward without significant investment. Did they not work hard enough? Did they have a bad product? Did they have poor brand design Absolutely not!!! But what they all have in common is they […]
Continue readingWhen I begin a category review process, there are four stages I go through to get to the stable of future product launches and refreshes. I am going to detail each of these and then bring it together to see how this can create the product differentiation which gives you the product power that we […]
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