Setting and getting the right price for your product

As part of my profile raising strategy to publicise my book — “Recipe for success — the ingredients of a profitable food business”, I was asked to deliver a masterclass how to make a profit. And it got me thinking — how few people in the food industry actually talk about making money — so is it a dirty word (or indeed phrase?) . […]

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4 Steps to great category inspiration

When I begin a category review process, there are four stages I go through to get to the stable of future product launches and refreshes.   I am going to detail each of these and then bring it together to see how this can create the product differentiation which gives you the product power that we […]

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