As part of my profile raising strategy to publicise my book — “Recipe for success — the ingredients of a profitable food business”, I was asked to deliver a masterclass how to make a profit. And it got me thinking — how few people in the food industry actually talk about making money — so is it a dirty word (or indeed phrase?) . […]
Continue readingIn the past couple of weeks, several food SMEs decided its just not worth it in terms of effort or cannot move forward without significant investment. Did they not work hard enough? Did they have a bad product? Did they have poor brand design Absolutely not!!! But what they all have in common is they […]
Continue readingWhen I begin a category review process, there are four stages I go through to get to the stable of future product launches and refreshes. I am going to detail each of these and then bring it together to see how this can create the product differentiation which gives you the product power that we […]
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