Manifest 2019 success

I have been having a bit of a reflective break over the festive period and studying some great books including Tony Robbins, Denise Duffield Thomas and Janet Murray to think about how I am going to take my business and those of my clients forward in 2019. I have already declared that I am moving […]

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Alternatives to Dragons Den

I have been speaking to various people who have been lucky enough to get on Dragons Den and the coverage and uplift for the brand has been amazing. But either they have not received an offer of funding OR the % equity requested has been so high that it is not necessarily the best move […]

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Do you have mega bucks to burn?

I have just received a quote via a client for design work for £23k – granted it will deliver the logo, packaging design, artwork and a basic website but can it be done more cheaply and just as efficiently for a similar price? Another client is paying £1200 a month for PR which is £14k […]

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The 5 steps to Exhibition Success

You have chosen the best position for your stand, invested the money for the biggest one you can afford and then been shocked by all the additional costs – who knew electricity points cost so much?!!! So how do you now get the best return on that investment? Here’s the top 5 steps to success: […]

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Read now FREE chapter from Recipe for Success

Stress, distress and success of running a food business Success is not final; failure is not fatal: it is the courage to continue that counts. Winston Churchill Over the past thirty-five years that I have been in retail, the world has changed greatly. The retailers dominate the retail landscape. Tesco has 28% market share of […]

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Five things customers REALLY want from their food

The consumer is no longer a simple animal. There is the paradox of choice that renders most people incapable of change. 85% of our food purchases never change. Most people eat the same sandwich for lunch every day. Online ordering from Ocado, Just Eat etc reminds us what we bought last time and, despite all the interrupters in […]

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5 Mistakes to avoid in 2018

Last year I wrote a book called – Recipe for success – the ingredients of a profitable food business and whilst it is aimed at food producers, the principles are just as applicable to any consumer good whether that is a chocolate mousse or a mascara   And so are the mistake that companies make […]

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