How to become a supplier for supermarkets

Supermarkets and retailers are clamouring for ways to grow their categories, increase their food fall and reduce the stranglehold of the big brands such as Coca cola and Unilever.  And that’s where challenger brands like you come in – providing high quality products that fill a definite niche that maybe the big brands have missed […]

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How to get your product in grocery stores

Who hasn’t dreamed of seeing their product on the shelves in their favourite grocery store next to the brands you ate or drank as a child?  Have you seen your competitors in the store or shouting out on social media about their listings? But how did they do it?  How DO you get your product in […]

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How to get a listing in a food distributor

Have you got an amazing food or drink that is selling well in markets?  Creating a buzz online?Or selling well in your local delis or cafes?And are you spending most of your time at the Post office having been up all night packing parcels to all these people and not being able to spend time on […]

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Stop working!!

I am a workaholic.For a brief period this year, after my mother died, during French lockdown which was pretty extensive. I stopped working 12 hour days. To be honest, I couldn’t. Didn’t have it in me.And then slowly, slowly, it has crept back up again. We are true larks – often in bed by 9 […]

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Make 2021 the best EVER!

Write a thank-you note. OMG this was the bane of my life when I was younger – writing thank you notes to relatives for presents I didn’t even like. But we had the discipline in my family and got it done. Who could you write one for today? A real one – not an email […]

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What’s the point in goal setting

I want to be controversial – does goal setting work?I have just written a 7 day FREE challenge which involves writing down goals and targets, reflecting on them and then doing the same for next year.But did you know that just 3% of the population actually set targets. And yet they are still alive and […]

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Bounce Back Summer School

Bounce Back – Investing For Growth

In my last article I wrote about why you need to speculate to accumulate to get your business back on track with specific focus on marketing. But there are other areas of the business which need investment to enable you to bounce back  When I first heard about Covid 19, I reviewed all my spending and buttoned […]

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Bounce Back Summer School

Bounce Back – Speculate To Accumulate

As pubs and restaurants reopened on 4th July and the non-essential shops are open for business, there is a feeling of returning to normal. Boris Johnson has called for moves away from austerity and he is absolutely right but why is that important to SMEs? It is time to spend – you have to speculate to accumulate But […]

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Bounce Back Summer School

Bounce Back! Who is doing it well?

Listen To Karen’s Bounce Back Story Here These are strange times (I know, no s**t!) Normally we would be thinking about our summer holidays, kids breaking up, six weeks of challenge if you work and, if like me you live in a tourist town, mass influx of visitors. But its not normal and we need to be […]

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Quirky and wacky isnt sufficient……

…..so said Milena, Head of future brands origination at Sainsburys at an amazing Table Crowd Dinner I attended last night, where she was giving a talk on how to get a listing with her team So what WILL get you on the shelves of part of the Future Brands opportunity 1. Differentiated product offer You […]

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