Through my career, I have been a retail buyer with Tesco/Boots and then crossed the table and worked as Commercial Director covering products as diverse as Christmas puddings to ready meals and sushi. I had an exciting career, launching many successful products and brands, growing categories and creating profitable sales.
Now I use that experience to help food businesses whether start ups or established businesses to overcome their commercial challenges and achieve the profitable growth that they deserve. I have written the Amazon bestseller “Recipe to Success – the ingredients of a profitable food business” which was shortlisted for Business Books awards 2018.
I deliver workshops on sales and marketing for a variety of organisations including Cywain, Business France, Enterprise nation and others. I speak at various events such as IFE, Speciality Fine Foods Show Food and Bread and Jam. I am also asked by the media for expert opinions on food retail issues, including the Grocer and LBC Business Hour.
I am also lucky enough to be a judge for Great Taste Awards, Grocer Own Label awards and Quality food awards and am a volunteer for Virgin Start up.
Passionate about food!
I love food – in case you didn’t realise! And where else to enjoy it in the South of France where I now live full time. I split my time between Antibes which is beautiful seaside town and Cipieres which is picturesque village in the pre Alps which is much cooler and quieter in summer - check out my instagram account @foodmentor for photos!
But I am back in the UK at least one week a month to keep in contact with my clients, deliver my workshops and stay up to date with UK retail changes
To counter all that lovely food and Provencal wine, I run along the seafront, am training to run up the hills and am a big fan of yoga.
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