Monthly Archives: January 2018

Five things customers REALLY want from their food

The consumer is no longer a simple animal. There is the paradox of choice that renders most people incapable of change. 85% of our food purchases never change. Most people eat the same sandwich for lunch every day. Online ordering from Ocado, Just Eat etc reminds us what we bought last time and, despite all the interrupters in […]

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5 Mistakes to avoid in 2018

Last year I wrote a book called – Recipe for success – the ingredients of a profitable food business and whilst it is aimed at food producers, the principles are just as applicable to any consumer good whether that is a chocolate mousse or a mascara   And so are the mistake that companies make […]

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